Both Kelly and Rihanna sing.They can both have won Grammy Awards. How to define herself Kelly in the minds of music listeners that music is different from Rihanna. One way would be to change the topic of conversation. Kelly can define your brand against Rihanna, positioning itself as the "lifestyle brand" of dance and B. R Kelly Rowland faces a problem that most marketers marketing spaces now faces. The question is, how to position your brand as defined in the minds of his client, in contrast to other brands. How to become unique in a crowded market?There has been an explosion of products. Rarely in the marketplace is an overwhelmingly superior product to another. To create a brand, a seller must create, through the resources available for that particular product, a "perception" in the minds of consumers, which defines its trademark in relation to others. This definition of brand has to create clear-cut differences in consumers' minds between their product and competing products when there are no obvious differences in the quality of the product function in relation to other brands.
In the case of Kelly Rowland, singers competition in its space Rihanna and Ciara. In all cases, women have a strong presence in other words, each is simply beautiful. Each of them can sing, and each of them can dance very well. If Kelly is to become the quintessential brand of dance R & B, which will have to create differences in perception between it and the other singers.
